
Data & Sales campaign
A playful, yet powerful guide for Aēsop's customers on their gift-finding journey
- Organic engagement by inviting users to connect with the campaign in a seamless and natural manner
- Acquiring user data by asking targeted questions about their gift preferences. This information is then stored and utilized by the brand for marketing strategies. It's like a personalized touch that helps the brand refine its approach based on user insights.
- By directing users to the most suitable gift based on their responses enhances the conversion
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